WESLEY VANDERPOOL

NYC-BASED BRAND DESIGNER

wesleyvanderpool@gmail.com

PORTFOLIO

ALILA HOTELS & RESORTS
Brand REDESIGN

To reposition Alila Hotels as a luxury sustainable brand, we modernized its branding while staying true to its roots in simplicity, sustainability, and connection to nature. The rebrand included a new logo, website, brand guidelines, refreshed photography, collateral highlighting sustainability and natural textures, modernized signage designed to complement natural settings, and a global campaign to tie it all together.

Company: Hyatt Hotels

Role: Senior Manager, Brand Design

Agency Support: King & Partners

Creative Lead: Kenneth Villamil

Photographer Credit: Steve Turvey

ANDAZ HOTELS & RESORTS
Brand REDESIGN

We refreshed Andaz Hotels with colorful, adaptable branding inspired by abstract art and the spirit of self-expression, designed to reflect the unique personality of each hotel. The rebrand included updated collateral, photography guidelines, event design, and a global brand campaign celebrating individuality and local culture.

Company: Hyatt Hotels

Role: Senior Manager, Brand Design

Agency Support: RO New York

Creative Lead: Kenneth Villamil

ANDAZ HOTELS & RESORTS
LE MIAMI ACTIVATION

LE Miami is a premier travel trade show focused on the lifestyle and luxury travel market. To introduce the Andaz rebrand, we created an interactive booth centered on self-expression. Visitors could engage with our Digital Graffiti Wall to create digital spray paint murals or they could choose to personalize their LE Miami tote bags using available paint and graffiti pens.

Company: Hyatt Hotels

Role: Senior Manager, Brand Design

Creative Lead: Kenneth Villamil

ANDAZ HOTELS COLLABS

Andaz x Hebru Brantley Collab

We collaborated with artist Hebru Brantley to create a vibrant, art-inspired capsule collection for Andaz Hotels, celebrating travel and creativity. The collaboration featured Hebru’s signature style across custom giveaway collateral and uniquely designed guest rooms and suites.

Andaz x Byredo Collab

We collaborated with luxury fragrance brand Byredo to introduce their signature fragrance, "11th Hour," as an exclusive large-format amenity for Andaz Hotels. To announce the collaboration, we designed custom press kits distributed to media and partners worldwide.

Andaz x Upendo Collab

We collaborated with artist Upendo to create an exclusive activation for Andaz Hotels at the Sundance Film Festival. The collaboration featured custom artwork, interactive events, and branded collateral inspired by Upendo's bold, expressive style

MEDIDATA NEXT
EVENT BRANDING

Led design for Medidata Next, Medidata’s global event series showcasing innovation in life sciences technology. I created the event identity, including the logo, visual systems, and branded collateral.

Company: Gyro

Role: Junior Art Director

Google Fi
Redesign

Launched Google Fi’s new look including brand guidelines, illustration style, website, and retail SIM Kit. Final illustrations by @marco.cheats and @minggg.u

samsung /make

Launched Samsung’s new YouTube and social series showcasing content creators using Galaxy smartphones. We paired established artists with promising up and comers to create content that is creative as well as educational.

YouTube Works Awards - Best Translation of Audience Insight - Winner

Samsung
Connect Your Galaxy

Launched Samsung’s digital OOH and .COM campaign showcasing the Samsung ecosystem.

Shopify
Shoppable Ads

Shopify supports over a million small businesses. So we made our ads shoppable featuring hundreds of their merchants’ items. Through our interactive film, print, and OOH, every single item, including the set design and wardrobe, was just a scan or click away.

Creativity Editor’s Pick

2021 D&AD 2x Shortlists

2021 CLIOS Integrated Campaign Shortlist

2021 ANDY AWARDS Idea Shortlist

2021 ONE SHOW 7x Shortlists